What Makes Us Different?
There are plenty of running coaching options out there.
Here's why runners choose Sweat Elite Coaching Academy:​
Experience That Actually Matters
With nearly 20 years in the sport, Matt has learned, through real-world experience, what works, what doesn't, and how to adapt training to the individual.
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This isn't cookie-cutter programming. Every plan is built around you, your goals, and your life. Matt is fully certified, but more importantly, his knowledge has been earned on the track, the road and through coaching real runners.
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Supportive Running Community
When you join SECA, you're not training alone. You'll get access to our private online community with discussion across 30+ topics, including:
Training & race prep
Nutrition & recovery
Travel & race logistics
Motivation, mindset & consistency
What’s Included With SECA Membership:
Hyper-personalised training plan
Built around your goals, experience, and lifestyle
Unlimited coach communication
Reach out anytime with questions about training, racing, or recovery
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Supportive online running community
Daily conversation with runners and coaches inside our private ​
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​​Progress you can trust
Structured coaching designed to help you train smarter and chase personal bests​​
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Everything you need to train smarter, feel supported,
and progress with confidence.
SWEAT ELITE'S PARTNERS
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Cole, North Carolina
"Since working with Coach Matt Fox for the last year, I've reached an entirely new level of fitness!
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I had plateaued using my own training plans and have seen massive improvements with Coach Matt Fox! I’ve dropped nearly 10 minutes off my marathon PB and am on my way to (hopefully) another PB in a few weeks.
I love the ease of personalized coaching plans, the access to a true expert like Matt Fox, and the feeling of being in best shape of my life. Couldn’t recommend Sweat Elite highly enough!”
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​Cole- Physician
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Tom, Australia
" I wanted to say how much I’m loving the coaching. This morning’s session was a proper classic – I got so into the intervals I completely lost count and was genuinely disappointed when it finished.
I’ve also been reflecting a bit after the parkrun PB attempt at the weekend. Not getting it didn’t really bother me – if anything it just reinforced that the PB itself isn’t the main thing I’m getting out of this. PBs would be nice, but for me they’re way down the priority list now, especially having already ticked off a sub-3.
What really stands out is how much coaching has superpowered my enjoyment of training. Whatever magic you’re working, you’ve got me right on that edge of improvement without tipping me into injury (touch wood). Hamstrings are absolutely humming today, but in that good DOMS way – very much “worked hard” rather than “you’ve done something stupid”.
For me it’s all about the process and making the day-to-day training as good as it can be. If PBs come as a by-product, great – but the enjoyment is the real win. Just wanted you to know how much I’m appreciating it.”
Tom Wallis
Matthew, NYC
"Working with Coach Matt Fox has been a privilege. I have not had a connection or understanding with a coach since I was running in university. I can see and feel the difference in every workout and how the workouts are tailored to my specific goals."
Matthew- Geotechnical Engineer for the US Army.
Jesse, London
"It has been a really good experience so far working with Coach Matt Fox. Having only begun running at the age of 34, I've learned a lot from working with Matt Fox, both in terms of how he organizes workouts and because he takes the time to clarify things if you have any doubts. Whatever the distance you are targeting, I recommend Coach Matt Fox because he will put together the right training block you need and guide you to a position to make your goals attainable!
There will be more PB’s coming my way!"
Jesse- Fleet Coordinator
Bella, Adelaide Australia, living in Oxford UK
"I have been working with Matt Fox for over a year now and he has guided me through my first two marathons. I’ve managed to run PBs under his guidance in the 5k, half marathon, and marathon!
Beyond results, he also has a wealth of knowledge on running and many experiences to draw from. He is adaptable to my needs and most importantly, makes sure that I’m enjoying the process! The discord is also a great aspect of the group where we can connect with like-minded runners from all over the world. Looking forward to the journey ahead 🔥."
Bella- Secondary School Teacher
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Jack, London
"Working with Matt Fox has been a total game changer for me. After initially being hesitant to approach Sweat Elite for coaching (believing I wasn’t anywhere near the level I needed to be) Matt Fox instantly put my mind at ease. It became obvious that he thrives off making you a better athlete, no matter what the starting point is! After the initial consultation regarding my current training status, we touched on things like my life commitments which was really refreshing. Matt Fox bent over backwards to try and strike a balance with work/life and training… quite a challenge in my case with two babies at home! I’m also part of a local running club and he was happy to factor in my weekly group training sessions, recognizing the importance of training with others.
Practically speaking, Training Peaks is super easy to use: Matt Fox adds the framework of the training block so I know what’s coming, I complete sessions and add feedback, we touch base regularly and Matt Fox makes adjustments based on my feedback and his assessment of the data.
In the first year working with Matt Fox I have taken my 10k from 51 minutes down to 41 minutes, we have just started a half marathon block where I hope to take my Half PB from 1:42 to under 1:35. I highly recommend working with the Sweat Elite team and joining the community!
Jack - Actor
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Carlos, Mexico City
"I wanted to share that my running experience with Coach Matt Fox has been incredibly exciting and super helpful. I've been thoroughly enjoying this journey, and the guidance has played a crucial role in making it so fulfilling. Thank you for your support!"Carlos- Project Manager at Uber
Jose, Chicago
"I’ve been training with coach Matt Fox for over a year now, and every single race I’ve done has been a big time PB. More importantly, the confidence boost you get from having someone like Matt Fox on your team is what makes all the difference. I greatly appreciate the flexibility and individuality of the plan. We’ve done endless adjustments on short and long notice base on pains/sickness/travel/life stresses/goals which is very valuable to me.Also, the community aspect of SECA is probably the greatest value added. The discord discussions, the constant access to a PT, and just belonging to a team, makes the training much more enjoyable."
Jose - Economics PhD student.
Brenden, USA
"The coaching from Sweat Elite is by far the best value you'll get from any investment you'll make in your running. Not only is Coach Matt Fox coaching helping to drive huge improvements in my fitness, but the value goes so much further. Supportive community, 1:1 support, and a bunch of endurance nerds to talk shop with on topics big and small . 🙂 As long as I'm running, I'll be working with Sweat Elite."​
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